That Button-Down Shirt You Love But Can’t Wear? Here’s How To Wear It Flawlessly Tomorrow.
The frustration of a perfectly good outfit ruined by a single, stubborn gap is a feeling too many women know. But unlike traditional minimizers that flatten and constrict, our advanced Flexi-Shaper™ cup technology gently reshapes your bust naturally without adding a single inch of bulk.

Forget poking underwires that dig and padded bras that only make the problem worse; true confidence comes from shape, not suppression. This unique construction lifts and centers, creating a sleek, streamlined silhouette that makes every garment hang beautifully.

Why 10,000+ Customers Love the CoolForm Bra
✔ GET A NATURAL SHAPE, NOT A FLATTENED LOOK Our smooth, unlined cups are engineered to gently tuck and shape your natural curves, reducing projection for a sleek profile that never looks flattened or compressed.
✔ EXPERIENCE A GENTLE LIFT, WITHOUT THE POKING WIRE We replaced stiff, poking metal with a feather-light soft wire that hugs your curves, providing the structural lift you need with a comfort so complete you'll feel like you're barely wearing anything.

✔ STAY COOL AND COMFORTABLE, EVEN ON THE LONGEST DAYS A central panel of micro-perforated cooling mesh allows air to circulate freely against your skin, wicking away moisture to keep you feeling fresh and dry from morning to night.
✔ A FLAWLESS BACK AND SMOOTH SIDES The wide side panels and U-shaped back design anchor the bra securely, smoothing away bulges under the arms and across the back for a seamless look under snug tops.

FAQs
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How does this bra minimize without making me look flat? The magic is in the cup construction. Instead of compressing, it strategically lifts and redistributes tissue to the sides, reducing forward projection while maintaining a natural, rounded shape.
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Is it truly wire-free and comfortable? Yes. It uses a proprietary "feather-light soft wire" that provides flexible support and shaping without the digging, poking, or rigidity of a traditional metal underwire.
Specifications:
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Support System: Feather-light soft wire with U-Shaped back design
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Cup Type: Full Coverage, Unlined
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Fabric: Breathable with Micro-Mesh Cooling Panel
PRESS "ADD TO CART” NOW FOR 50% OFF YOUR COOLFORM BRA. THIS OFFER IS AVAILABLE FOR A LIMITED TIME ONLY!